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Features, Lifestyle, Style Guides & Inspiration, Uncategorized,

Fashion Week not as fashionable as it used to be?

With the rise in high-street fashion and mid-range designers prevailing above the high-end competition, we were curious to see how Fashion Week has been impacted by this shift. After undertaking some thorough research into the Big Four Fashion Weeks, looking over 17 million Google searches made over the last five years, it turns out fashion weeks aren’t as fashionable as they used to be.

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Features, Style Guides & Inspiration,

Revival of 80’s Sportswear

‘Leisurewear as casual wear’ is a trend that first took off in the 80’s and showed no sign of slowing down into the 90’s and beyond. Back then, there was a major divide between activewear and the rest of your wardrobe. You could rock a three-piece tracksuit like the well-established hip-hop artists, but couldn’t match your sports tops with a pair of jeans. Nowadays we see models walking down the runway in joggers and a blazer showing us all that the split wardrobe is a thing of the past.