In the ever-evolving world of fashion, social media has made staying up to date with the latest in fashion easy. All it takes is one click on Instagram or TikTok to be inundated with new fashion trends and style tips from some of the most influential names in the industry. Whether you’re looking to overhaul your style completely or try out a new trend, fashion influencers are the best place to start collecting inspiration for revamping your look.
At Standout, we know how essential it is to stay relevant with fashion and keep your wardrobe aligned with today’s trends. That’s why we’ve rounded up 10 of the most impactful men’s fashion influencers and bloggers who are defining the style landscape this year. From Instagram grids filled with curated fits to blogs offering practical styling advice, these influencers will inspire you to take risks with your style and stay up to date with the latest trends. Keep reading as we delve into the most popular men’s fashion influencers and bloggers of this year that are a must-follow in 2025.
Top 5 Male Fashion Instagram Influencers of 2025
Instagram is one of the most used social media platforms and is arguably an integral part of the daily life of many people in today’s society. From keeping up to date with what your friends are up to, to discovering the latest fashion trends, Instagram is home to millions of individuals sharing their personal lives and styles. Responsible for pioneering the fashion influencer era, Instagram has allowed the everyday person to now become a fashion icon in their own right.
Male fashion influencers in particular have grown in popularity over the years with the increase in short-form video content, as well as images, allowing men to showcase their distinctive fashion styles in various ways. From the everyday man posting an ‘outfit of the day’ to well-known content creators showing off the latest must-have pieces, Instagram influencers inspire people all over the world to create unique outfits that incorporate elements of their personal style and the latest trends and below we have collated our top five:
Marcus Butler (@marcusbutler)
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Starting off as one of the original British YouTubers back in 2010, Marcus Butler has made the steady move from Vlogger to fashion icon over the last decade. Leaving behind his YouTube life back in 2018, Marcus quickly moved on to focus on modelling, appearing in multiple runway fashion shows before entering his fashion influencer era on Instagram. After a move to Berlin to focus on his modelling career, Marcus co-founded his first fashion brand ‘nu-in’ with his girlfriend, Stefanie Giesinger, which focused on making sustainable, vegan clothing influenced by Scandinavian chic minimalism and Berlin’s edgy street style. To achieve this look a pair of loose-fitting jeans and chunky designer trainers is essential.
Now, Marcus is firmly rooted within the online fashion world, regularly posting fashion content on Instagram that highlights his roots in the high-end fashion world, particularly in the Berlin fashion scene. Combining unique, European-style with high-fashion looks, Marcus’s style reflects an edgy, streetwear vibe that brings together his knowledge of high-end clothing and relatable streetwear style to create inspiring and unique looks. He has also now created his own fashion brand, ‘Ante’ (@anteberlin) which combines streetwear style with athletic clothing, offering a range of everyday casual t-shirts, accessories and sportswear with a fashionable edge.
Jerome Parker (@jeromeparkerr)
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Based in North Carolina, Jerome Parker is a notable figure in the fashion influencer community. Known for his downtown New York-inspired aesthetic, Jerome blends streetwear with contemporary fashion for a relaxed and versatile style with clean lines, neutral tones and pops of colour. Showcasing a keen eye for layering, Jerome takes classic garments and turns them into unique, modern outfits by adding varying textures, shapes and colours.
With his ensembles frequently featuring oversized t-shirts, fun knitwear, wide-leg jeans and black loafers, Jerome creates a range of looks that are effortlessly on-trend and simple to recreate. For those looking to stay on top of the latest trends with minimal effort, Jerome is the influencer for you with his Instagram feed reflecting a consistent theme of comfort and wearable fashion that resonates with a wide audience.
Matthew Spade (@mat_buckets)
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Based in Blackpool, UK, Matthew Spade has curated an Instagram feed that seamlessly blends his unique outfits with travel and design. Taking a minimalist and modern approach to his style, Matthew’s outfits feature classic silhouettes, pops of colour and varying textures, incorporating staple pieces such as tailored trousers and structured shackets with bright-coloured knits and unique footwear, emphasising comfort without sacrificing style.
The outfits showcased on Matthew’s Instagram reflect his appreciation for clean aesthetics and thoughtful design, drawing on elements of fashion from the various cities he visits, with a heavy focus on Scandinavian-inspired looks. His attention to detail and appreciation for quality materials are evident in his outfits, with his style appealing to those who favour understated elegance and modern silhouettes in their attire.
Hunter Vought (@huntervought)
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Based in New York, Hunter Vought is a renowned men’s fashion, fitness and lifestyle influencer with over 1 million followers, providing practical advice on styling and wellbeing to men. Hunter’s Instagram feed showcases a traditional approach to men’s fashion, seamlessly blending formal and casual styles to create sophisticated, high-end looks with a focus on building a wardrobe that is timeless.
With an emphasis on classic pieces like long-line coats, tailored suits and polo shirts, Hunter offers inspiration for men looking to refine their style using traditional pieces. Using classic silhouettes, neutral tones and simple patterns that are versatile enough to stand the test of time and allow you to curate a wardrobe that is both elegant and timeless. His content resonates with those who value a sophisticated, classic aesthetic in their everyday wardrobe and lean towards a more high-end fashion lifestyle.
Adam Gonon (@adamgonon)
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Another New York-based influencer, Adam Gonon is known for his effortless, sophisticated fashion sense. Embodying the timelessness of traditional men’s styling, from tailored trousers and turtleneck sweaters to the classic James Dean-inspired plain white tee and blue jeans combination. Focusing on neutral tones and sleek silhouettes, Adam’s outfits are thoughtfully curated to fit all seasons and occasions, ideal for men looking to build an evergreen wardrobe.
Regularly posting ‘Get Ready With Me’ videos that provide detailed outfit breakdowns and styling advice, Adam incorporates elements of his lifestyle with fashion to create a holistic view of his personal style. For those who lean towards a more classically masculine style and are looking for simple ways to create timeless, stylish outfits, Adam Gonon is one for you to follow this year.
The Best Men’s Fashion Blogs in 2025
The original home to online style inspiration, fashion blogs are still a main source of styling advice for many. For those who aren’t satisfied with short-form fashion content from social media, fashion blogs are a great way to provide more in-depth styling advice and information on the latest trends. Before ‘influencers’ were dominating the fashion world, online style blogs were the go-to place for predicting the trends for the next season and providing fashion advice to help you stay ahead of the curve.
From highlighting the latest fashion trends spotted on the runways at Fashion Week to predicting next year’s most popular streetwear trends, men’s fashion blogs provide everything from lifestyle advice to styling inspiration. Below we have highlighted five of the most popular menswear fashion blogs of the moment that each offer a unique perspective on men’s fashion, to help you stay ahead of the curve with your style.
The Everyday Man
The Everyday Man is a leading UK-based online magazine and blog dedicated to providing modern men with insights into fashion, lifestyle and fitness. Providing everything from practical tips for men looking to enhance their personal style, to information on the latest fashion trends and everyday lifestyle content, this blog is a one-stop shop for men looking to enhance their lives. With the fashion section of the magazine offering long-form content pieces that analyse current trends and offer accessible fashion advice that emphasises the importance of fit, quality, and building a versatile wardrobe, this blog serves as a comprehensive resource for contemporary men looking to enhance all aspects of their lives.
Dappered
For men who regard themselves as more sophisticated with their everyday styling, Dappered is the ideal men’s fashion blog to lean on for fashion advice and styling inspiration. Offering a variety of blogs focusing on the latest menswear trends, ‘best ofs’ and styling advice for a range of occasions, Dappered provides readers with visual styling advice and guidance on where to get the best-tailored menswear. Whether you’re looking for inspiration on where to start to curate a more formal wardrobe or you’re interested in keeping up to date with the latest men’s fashion trends, Dappered is made for men with a more elevated and distinguished style.
Permanent Style
Focusing on luxury menswear, the Permanent Style blog has become one of the most influential resources in men’s fashion, attracting over 2 million visitors each year. Founded by British journalist Simon Crompton this blog serves to inspire and inform the everyday man to curate a timeless wardrobe that ensures you are always looking your best regardless of cycling fashion trends. Encouraging readers to invest in quality, versatile clothing pieces and promote more thoughtful fashion consumption, this blog covers everything from trend highlights and styles from varying cultures to packing the best clothing for travelling and reviews of specific retailers.
Ape to Gentleman
One that continuously makes the top 5 menswear blogs, Ape to Gentleman is one of the most popular online men’s fashion blogs, renowned for offering trustworthy fashion and lifestyle advice to men from all walks of life. Aiming to enrich the modern gentleman’s lifestyle, this blog offers insight into the latest fashion must-haves, lifestyle trends, grooming trends and how to ‘get the look’ of your favourite celebrity that will help you achieve your ultimate style. Focusing on the timelessness of classic men’s style with an added modern edge, Ape to Gentleman is ideal for the everyday man looking for easy-to-follow fashion advice that is easy to digest and replicate at home.
Gentleman’s Gazette
The Gentleman’s Gazette is a blog dedicated to helping men ‘dress and feel like the gentleman you are’. Providing comprehensive styling guides on formal attire and occasionwear to educational articles on garment care, etiquette, grooming and more, this blog serves to assist men in refining their personal style and enhancing their everyday lives. From ‘how to’ style guides to trend analysis and valuable lifestyle advice, this blog aims to emphasise the importance of timeless elegance over fleeting trends when it comes to investing in your personal style.
Stay up-to-date with the latest trends in 2025 with Standout
If you’re feeling inspired to start curating your own unique style this year, Standout is the perfect place to start. Whether you’re looking to add a few more trend-focused pieces to your collection or want to overhaul your style completely, we’ve got you covered. Offering a varied range of on-trend clothing and classic versatile pieces from some of the world’s most popular designer menswear brands including, Carhartt WIP, Tommy Hilfiger and Calvin Klein Jeans, browse through our full collection of designer menswear and enter your fashion-influencer era for 2025.