At Standout.co.uk, we like to keep things fresh for our customers and are constantly reviewing and updating the brands and ranges we offer so that you can shop the latest looks. But what our customers also love is that they can shop designer pieces that are both environmentally-conscious and a staple in their wardrobes.
In our latest post, we wanted to shed a little light on the world of ‘fast fashion’, and give our take on how you can create both a fashionable and sustainable wardrobe that you can work year -in-year-out by shopping with us here at Standout.co.uk
What is Fast Fashion?
We’re all partial to a bit of fast fashion. After all, it brings the high-end looks from the runway to us at an affordable price. The speed at which we all buy the latest trends is crazy fast, meaning brands and retailers alike need to keep the ranges on offer fresh in order to keep up with demand. Certain retailers (now known as fast-fashion retailers) have been busy speeding up new range launches so they can get a product from design to the rack taking a maximum of only three weeks – a fraction of how long it takes ‘catwalk brands’, who can take up to 12 months to design, produce, market and launch a new range.
The Impact of Fast Fashion
As well as the environmental issues stemming from the rushed production and transportation of fast-fashion goods, the chosen materials can also create potential environmental issues.
Often, cheap ‘runway looks’ are made from cheap polyester (made from a carbon-intensive non-renewable resource) and pesticide-heavy, water-thirsty conventional cotton. When these polyester garments are washed in domestic washing machines, they shed microfibres that then add to the increasing levels of plastic in our oceans. Ultimately, if you want to shop with the environment in mind, then it pays to invest in a quality garment.
The forever-increasing demand for low-quality pieces ultimately results in the old trends being thrown away and dumped into landfill. It is estimated that more than half of fast fashion production is disposed of in under a year. It is said that the US alone has dumped over 11 million tonnes of clothing waste, and the UK has put over 1 million tonnes into landfill too. Again, this is why it’s important to both recycle clothing and to create a wardrobe that won’t date quickly – instead, investing in pieces from your favourite eco-conscious designers that you can wear again and again.
Sustainable Brands Here at Standout
At Standout, we pride ourselves on bringing sustainable fashion that is both up-to-date and affordable. We make a conscious effort to stock brands that do their bit for sustainability and hope to bring even more of these to you right here at Standout.co.uk in the near future.
We’ve taken the top 3 brands we stock at Standout to share their eco-friendly, environmentally savvy techniques, from saving water to recyclable materials.
Standout’s most sustainable brand hitting the top spot is Levi’s. They currently use up to 20 different water-saving techniques in the production of their denim and other apparels, which is helping to inspire others industry-wide. Levi’s are still the masters of creating denim that we all know and love, while cutting back on H2O, reusing and recycling during manufacturing. They do all of this while providing fashion forward looks with the best quality denim. Get yours here at Standout.
The North Face has to be one of Standout’s most sustainable brands as they are now one of many clothing companies that no longer use feathers to insulate their outdoor clothing. ‘Down’ is the name given for the material that this style of jacket are typically stuffed with and normally real feathers are used to pad out and insulate. The North Face developed their own technique called ‘ThermoBall’ making them 100% cruelty free across their entire product range. See how well The North Face down technique works with Standout.
G-Star Raw have made a strong stamp on saving the environment by using organic and recycled cotton and polyester in all of their products. Working with not only the environment but also collaborating with the stars, joining forces with Pharrell Williams to battle the issue of plastic in the oceans. ‘Raw for the Oceans’ collection combines plastic taken from the sea which is then woven into a hybrid cotton-plastic material called Bionic Yarn. The Bionic Yarn is used in Pharrell’s collection contributing to the world and the world of fashion. Shop G-Star Raw at Standout.