The UK’s favourite men’s fashion outfits per major city.
We can reveal the hottest look per major UK city over the past year and insights into the clothing preferences of the men living in each of these cities based on transactional data.
Our study illustrates that the jeans favoured by most of the UK’s male fashionistas, including those living in London, Glasgow and Bristol are Levi’s Blue 511 Slim Fit Rock Cod Jeans. Most cities tend to go for dark wash jeans except Birmingham, who prefer to stand out from the crowd in light blue jeans that are ripped at the knees.
Converse trainers are style staples for men in London, Manchester, Liverpool and Bristol, with 3 out of 4 of these cities opting for the same style – Converse Optical White All Star Ox Trainers. Liverpool however, prefers a slightly grungier vibe with a pair of Converse Black/Mono Taylor OX Trainers.
Edinburgh and Glasgow like to channel a slightly more vintage aesthetic with the edgier trainer choice of New Balance and Saucony.
When it comes to outerwear, popular jackets and coats differ from city to city apart from London and Edinburgh where the preferred brand and style is the practical yet stylish Levi’s Black Berkman Trucker Jacket.
Jackets and coats are the second most popular clothing type in the chillier climes of Edinburgh and Glasgow as well as being the favourite clothing type across the whole of Scotland.
Also, it’s true what they say about Scotland – underwear and socks are nowhere to be seen in the top clothing types bought by Scotsmen over the past 12 months.
The similarities between the capital cities of London and Edinburgh continue with the favourite choice of t-shirt. The men living in these parts of the UK know that a simple white or black t-shirt will go a long way and is a true wardrobe staple when putting an outfit together. And they certainly know that you can never have enough plain tees, buying their favourite style in a handy two-pack.
In comparison, the men living across the other major UK cities are not afraid to sport a bolder look. The favourite t-shirts differ from brand to brand such as Vivienne Westwood and Religion and tend to display a pattern, large logo or design. Added to this, we know we’re only halfway through the league, but many football fans will confirm that Manchester is blue which is reflected in the sky blue t-shirt choice of stylish Mancunians.
While some cities are more adventurous with their style choices, one thing’s for sure, it’s looking like a great year for UK men’s fashion.