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Sustainable Superdry Menswear

View the full Superdry range

Superdry is a leading brand in the world of men's fashion. Originality is in their roots, making Superdry clothing easily distinguishable and excellent for curating a defined style. Starting in London, the British owned brand was inspired after a trip to Tokyo to combine vintage and contemporary clothing styles to create something truly unique. The brand now sports clothes that combine classic British fashion with an Americana influence and Japanese aesthetics, making them popular worldwide. If you're looking for on-trend and formidable men's clothing, look no further than the Superdry range. The collection offers everything you need to create your ideal wardrobe, including statement jackets, essential tees, comfortable loungewear, and much more. Browse through different styles and colours of men's superdry clothing below.

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Is Superdry Japanese or British?
Superdry is a British brand, created in 2003 after an inspiring trip to Tokyo. The brand uses Japanese characters to serve an aesthetic purpose. The Japanese writing on the label translates to 'extremely dry'. The brand uses vintage Americana and Japanese styling together to create a contemporary brand with a distinguishable look. Whilst the brand uses these global influences and is sold all over the world, it remains a British founded and owned brand.

Is Superdry a Luxury Brand?
Superdry is a global designer brand that produces high-quality items inspired by British styles, vintage Americana, and Japanese aesthetics. Despite it's global popularity and high-end items, it is not considered a luxury brand as it focuses more on the everyday person rather than the wealthy and is marketed as such. It's popularity has allowed it to be endorsed by various celebrities though, and has a few items that cater to wealthier fashion consumers.