Sister brand to Hugo Boss, HUGO is one of the most popular designer menswear brands of the moment, offering the premium quality of Hugo Boss, fused with cool and on-trend graphic pieces designed to appeal to style-conscious men for everyday wear.
What is the difference between HUGO and BOSS?
HUGO is the sister brand of BOSS which are both sub-brands of the well-known Hugo Boss. While Hugo Boss and Boss are commonly recognised for their more formal designer clothing for men, HUGO offers a more laid back, everyday approach to casual menswear and is offered at a lower price point, making designer clothing more accessible for the everyday man.
Is HUGO a good brand for watches?
Yes, HUGO are known within the fashion world for their premium approach to high-end watches. HUGO watches offer an instantly recognisable time-piece that boasts an oversized style with stainless steel and sleek leather accents built to compliment the classic quartz features. If you're looking for a HUGO watch in particular, feel free to browse exclusively through our range of designer watches for men to find a style right for you.
Is HUGO more expensive than BOSS?
No, the HUGO label is around 30% cheaper than its BOSS counterpart, without compromising on style or quality. HUGO offers more affordable menswear designs that cater to a younger, more casual demographic with their focus on wearable streetwear, which is often marketed at a lower price point than smart-formal wear. Better yet, Standout customers can get even greater discounts on HUGO mens clothing in the Standout designer sale.