G-Star Raw is an innovative and cutting edge Dutch brand, located in Amsterdam, which has been around since 1989. They are known for their ground-breaking, radical style in the world of denim and the brands passion for craftsmanship has left them a cut above the rest. The rough, RAW characteristics of the brand allow G-Star to maintain its distinct and unorthodox styles.
With over 6,500 selling points worldwide (Standout.co.uk being one of these) this urban, designer brand certainly pushes the boundaries with continuous experimentation and product development leading to a strong following worldwide. Considering they started with just one stand-alone store in Holland this is pretty good going.
In more recent events, Pharrell Williams became co-owner of true denim originals, G-Star RAW and according to a statement he is “set to be immersed in the company on many creative levels from collections, to advertising and business strategy”. This is something we are uber excited about and could potentially be the start of something special.
The brand’s DNA is built on innovation and gave society their first ever taste of 3-dimensional denim in 1996, the G-Star Elwood. Every season G-Star adds new fits and ground-breaking washing to its broad denim collection, ranging from distinctive 3D designs to basic 5-pocket denims. As well as these delicious denims, G-Star presents every season collections consisting of jackets, pants, tops and accessories. You can even grab a pair of G-Star specs!
Ultimately, the G-Star brand is a style for all times: futuristic and cautious, alternative and traditional and far-reaching and experimental. Don’t be one to follow the crowd, just the product. Check it out for yourself at the G-Star page or check out a few of our favourites below:
G-STAR MEDIUM AGED 5620 3D SLIM FIT JEANS – £94.95
Reinforced in 3D knees, these 5620 3D Slim Fit Jeans from G-Star come with a traditional five-pocket design, a Butter fly, work-wear pockets and branding present behind the fixed waistband. These slim fit for Medium Aged also features in hadron stretch denim and heel guards.
G-STAR MEDIUM AGED RESTORED 3301 TAPERED DENIM SHORTS – £58.95
These 3301 Tapered Denim Shorts from G-Star sport a brand tab to the back of the fixed waistband. Featuring a button fly design, these accel stretch denim shorts come with two front pockets, two back pockets, and a small coin pocket. This pair of shorts is designed in Medium Aged Restored colour, and features a worn look.
G-STAR LIGHT AGED 5620 3D TAPERED JEANS – £71.95
These Light Aged 5620 3D Tapered Jeans from Diesel come with a traditional five-pocket design, a button fly and workwear pockets. Reinforced in 3D knees, there is saddle patch, heel guards, wisk denim. The branding is present behind the fixed waistband with the note: 20th anniversary: The G-Star Elwood.